Survive and Thrive Masterminds

Survive and Thrive Masterminds


Marketing and Branding in the Digital Age.   

Location/Activity:  Roadhouse, Stand By Your Brand

Each person creates a Profile showcasing their business and what they offer for others to see ( literally selling themselves) the page speaks for them, if they leave anything out they stand a chance of misrepresenting themselves. They the post these Profiles on the wall and others get to see them and add them to their list of people they would like to get to know over the weekend and maybe “talk business”. 250 profiles to choose from before you meet face to face.


Debriefing Questions:

  • How did you position yourself as a brand?
  • Do you feel that you have truly represented your business? If so then how? If not then why not?
  • What are the challenges that you had with this activity that you could relate to modern day marketing and branding?
  • What are the key points from this activity that you can take and apply to modern day marketing/branding?
  • Did this activity make you look at branding differently? If so then how?


When Do you Raise When Do you exit.  

Location/Activity:  Aerial Park

Aerial Park provides a great platform for us to look at When to raise or when to exit at different levels as each course provides different challenges as they go along the actual course. Our four different courses each have either four or five different elements to them and three of those courses are on the same height level but different participation levels such as Beginners, Intermediate and Advanced levels. When looking at where we are in the business process, we all have a different level of risk, and fight or flight impulse. Therefore, Aerial Park forces one to look at the different elements presented to them at the different challenges they might come across. Our Advance level will focus on those brave enough and strong enough to challenge themselves as a business in exploring new ways and identifying themselves as a brand within the marketplace and the role that technology plays when your customer outgrows you.


Debriefing Questions:

  • Why did you choose to start with the one you started with?
  • Which course was the most challenging for you?
  • What made you continue even when it was difficult?
  • What challenges have you come across in your business and what made you stay or leave?
  • When reflecting on your own business did those challenges help you reevaluate whether to stay and rise or exit and start afresh.


Scaling and Globalization- Risk Reward and Timing.  

Location/Activity:  Adventure Woods

We look at some of the risks that one would face with the Scaling and Globalization of any business such as False predictions , unknown market, laws and regulations, economic status of a particular country and the cultural differences.


Bridge Building- The concept of only having 30 seconds to look at the picture and creating the exact structure in real life, one would focus on 


Towers of Hanoi– Reshuffling the 5 boards in order to move the structure from one pillar to another by following the rules “guidelines” provided. when we look at globalization we realize that we constantly have to reshuffle to suit the market we approach  without losing our core value. The boards would represent either the laws and regulations of said countries we choose work with the risks involved in taking the product to the same consumer in a different country. e.g. Cereals in certain countries dietary requirements that need to be met differ such as the amount of sugar and protein in the product yet the consumer hasn’t changed. Cereal is a morning meal in most countries yet the packaging and advertising is targeted at children ( it’s made to attract kids) yet the parents that pay for the product need to find or believe that there is nutritional value in the cereal for their families.  


Whale Watch– Tipping the Scales in every business and knowing that every move you makes a difference whether big or small. Going into any market blindly without doing proper research and getting to know your consumer better can be detrimental to your business. The rules “ Guidelines”are simple there are two entry points in the game, if at any point and time some enters the board from a different entry point it tips the scale and other people become unbalanced on the board. Now in Scaling and Globalization one has to look at the laws of the new market, the timing ( is the market ready for your product or service) e.g. introducing luxury services/products during a recession is never a good idea yet if introduced when the economy of the country is doing better there are better chances that it would be accepted in a positive manner. The other concept we can look at when doing this activity is that  when all members of the team are on the board we have to balance the board and keep it balanced for a certain time in the air.  Now in balancing they have to shift/shuffle around to find the perfect space for each team member so they all can stay stable as in business one has to shift a lot of this at the beginning to suit the market yet not lose vision of the business and still be effective. 


Five Islands–  Two teams working towards the same goal which is to get from one island to the other , using two pieces of wood of two different lengths. now the teams are not working against each other yet they never told that they can work together. when looking at this scenario we look at being an entrepreneurs in a very competitive world and knowing when recognize when you need help and when someone else has resources you might need help you get your products or services out to the market. In the globalization context we look at when venturing outside of your country which for most is the comfort zone how do we use the resources already available to work with in getting our brand out to the public without either killing our brand at the same time. And if we don’t partner up with an already existing business how do we get the market to believe that we are better and therefore they should buy into our idea instead of the service provider they are already familiar with, which encourages us to come with innovative ways to approach new market. 


Debriefing Questions:

Towers of Hanoi

  • How was this activity?
  • What did you find challenging about it?
  • What do you find challenging when it comes to reshuffling certain things in your business to suit your market?
  • What have been the biggest challenges you have dealt with when trying to globalize your business?


Whale Watch

  • How did you find this activity?
  • What where the challenges you find while doing this activity?
  • What happened when certain members moved without instructions to do so?
  • What did you do to get back to balance and stay there?
  • What do you do in your business when trying to get back the balance after making a big  move and shift things?


Five Islands

  • How was this activity?
  • How was it trying to get to the other side?
  • Were you working with or against each other?
  • What stopped you from working together?
  • How can you link this activity to globalization?


Bridge Building

  • Was it difficult to build something on limited info?
  • Was it difficult to build based on someone else’s memory/info?
  • When the team walked across the bridge did you trust the structure?
  • How did it feel when people were hesitant to walk across the bridge?
  • Do you often feel that when you try and globalize your business do you often have to conform to the standards of that country or they are welcoming to your product or service you provide?


Team Building Homicide or Suicide.  

Location/Activity:  Water Park, Whatever Floats your Boat!


  • Builds communication skills
  • Fosters collaboration
  • Promotes brainstorming, and the expression of ideas
  • Celebrates team success
  • Boosts leadership and team spirit
  • Advances resource management skills


Whatever Floats your Boat brings teams together for a highly unique sink-or-swim experience!

Teams collaborate and compete in this challenging raft regatta. In building a seaworthy vessel, groups also build creativity, trust, and fun! Will your team come out high and dry, or end up all wet?


Whatever Floats your Boat participants are divided into small project teams; each team is in charge of building a raft from a limited supply of resources that include PVC pipes, tarps, rope, and other inflatable materials. Teams also collaborate to craft paddles, and a customized team flag.


Their plans are documented, and they are rewarded for brainstorming, safety and sportsmanship. Once afloat, each team’s vessel and paddle must be capable of transporting 2 team members and their proudly designed team flag. The raft captain must navigate through a course (a dock or buoy on a body of water) and then (hopefully!) all the way back to shore. Imagine a corporate version of Huckleberry Finn, except with lifejackets! During the event, teams are judged on a variety of criteria, including best team flag, fastest time, most attractive raft, and more. Participants should be prepared to get anywhere from a little wet, to completely soaked. Sink or swim, it’s fun for everyone.


Whatever Floats your Boat is a prime example of nurturing team spirit using levity and laughter in a perfectly safe adventure they share together.


PROGRAM LENGTH: Up to 2.5 hours GROUP SIZE: 10 – 40 TEAM SIZE: 4 – 8 people per team SPACE


REQUIREMENTS: A calm body of water such as a pool, bay, or lake, and space on shore, near the water, to build the vessels.


TRAINING/DEBRIEF: An optional debrief, led by a trained facilitator, highlights team strengths and underscores the benefits of working together.


Debriefing Questions:

  • What is easy to build?
  • What was most challenging about building this raft with your team?
  • Did you feel that it was safe to use?
  • Did you communicate your concerns about the raft? If no why? If yes did it help or where you heard?
  • Why did you choose these people to go on the raft/ represent your team?
  • Looking at how everything turned out (good or bad) what would you have changed to make it better?